| 1. Put on a Show - Plan a series of special events in your operation, such as a demo by a local Chinese chef; a performance by a martial arts, music or dance group; or a demonstration of Chinese painting or calligraphy.
2. Create a Contest - Ideas include business card drawing for a free Chinese New Year meal; placemat decorating contest; guess the number of fortune cookies or chopsticks in a large glass jar.
3. Give Away a Fortune - Order fortune cookies with customized messages inside, including some offering a free meal or beverage.
4. Spread the Word - Conduct a postcard mailing or an e-mail campaign to customers, offering an incentive to visit during the promotion period.
5. What’s Your Sign? - Offer a discount, premium or free item to patrons born in this year’s Chinese zodiac sign (e.g., Year of the Monkey, birth years: 1920, 1932, 1944, 1956, 1968, 1980, 1992, 2004, 2016).
6. The Envelope Please - Hand out red and gold lai si envelopes (available at Chinese stationers and gift stores) containing a coupon for a later purchase, a zodiac calendar, chopsticks, etc. with every meal.
7. Set the Mood - Show travel videos or films set in China. Play Chinese music in the dining area. Create a “great wall of China” with travel posters and other decorations.
8. Stir Up Excitement - Set up a display-cooking stir-fry station in the dining room, featuring a different special each day, served in a big bowl over rice or noodles. Offer samples to tempt customers.
9. Try Some Dim Sum - Offer a daily dim sum (Chinese appetizers) meal, including eggrolls, pot-stickers, and other dumplings, along with fried rice.
10. Take Advantage of Take-out - Customize Chinese take-out containers with your own stickers or rubber stamps. And don’t forget to include disposable chopsticks and packets of Kikkoman Soy Sauce or Less Sodium Soy Sauce.
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